Why?

For me, cars are more than machines. They are memory keepers, emotional triggers, and sometimes the last remnants of an analogue world we’re rapidly losing. The childhood awe I felt looking at posters of McLarens and Diablos has matured into a deeper appreciation for what cars represent today. They hold meaning. They hold stories. And most importantly, they still offer real, hands-on joy.

That joy is why I started the Hiscocks Road Rally. It isn’t just a driving event. It’s a way to reconnect with the raw pleasure of open roads, physical controls, and cars that are more than A to B modes of transport. It’s about celebrating the machines that weren’t built to be forgotten and parked forever. They were built to be driven and shared.

My feelings towards classic cars are rooted in nostalgia, but also in action. Action against the idea that all progress must be silent, smooth, and plugged into a socket. I believe there is still space for passion for the combustion engine. For a Sunday morning that starts with a slight blip of the throttle to hear a throaty cold start, a flat-six echoing off dry stone walls, or the tinkling of the exhaust after a particularly spirited drive, not a softly humming EV on a charger with fake exhaust notes half heartedly piped into your speakers. The cars from the 90s and early 2000s especially speak to me. They remind me of an era that was both exciting and imperfect, full of personality and promise.

The rallies I am curating are a reflection of this mindset. They’re not races. They’re pilgrimages and opportunities to journey with people who get it. A community who understand that a car doesn’t have to be fast to be meaningful, or expensive to be cherished. The idea of shared ownership, or building a club around these cars, comes from that same belief. That driving should be inclusive. Stories should be swapped in pubs after a long day on the road and a good gear change is worthy of much discussion.

These cars are not an investment idea (although we all secretly hope that it might be and justify it to our spouses as such). It’s a way of preserving and pursuing joy. The Hiscocks Road Rally is about getting these cars back out into the wild where they belong. Away from storage units and Instagram grids. Into the lanes, the hills, the coastal bends. It’s a celebration of everything that makes driving special.

If you’re the type of person who turns off the radio to listen to the engine, who plans their route around a great piece of tarmac, who scrolls Car&Classic or AT at midnight not because you need a car but because you want one, then this is for you.

The Hiscocks Road Rally exists because life is too short to keep your passion in a fund you check once a year. It belongs in your hands, through the wheel, on the road.